News/Blog

WHY P2P CAMPAIGNS ARE SO POPULAR

Frontstream | 18/04/2019

Peer-to-peer campaigns have quickly become one of the most popular and effective tools in fundraiser’s toolbox – and looking at how successful and iconic many have become, it’s not hard to see why. As the platform behind some of Australia and New Zealand’s biggest P2P campaigns, we know how powerful and effective they can be when done right. So, if you’re on the fence about whether a P2P campaign’s right for you, here are four reasons why we love them.

They engage your supporters

In today’s increasingly crowded fundraising landscape, keeping your supporters engaged is more important than ever. Not only does it help to drive donations, retaining supporters is much more cost-effective than securing new ones, making it a win-win. A peer-to-peer campaign is a powerful tool when it comes to building that all-important connection between you and your supporters. By actively fundraising on your behalf, creating their own fundraising page, and telling their friends and family all about their involvement, participants rightly feel involved and, in turn, form a bond with your charity. Sharing updates with your P2P participants throughout and after the campaign also ensures they’re aware of the impact their support is having; one of the best ways to keep them engaged.

They raise awareness

Many peer-to-peer campaigns are built around an event or theme that’s aligned with the cause they’re supporting. Do It In A Dress, for example, is an Australian charity that asks participants to complete challenges while wearing a school dress, to raise funds for school girls in Africa. Not only does the dress create an eye-catching visual identity, it also emphasises the link with school girls and the work the cause is doing. A P2P campaign’s ability to create a meaningful connection to both the charity and those it supports is a big benefit of the format, and one that many non-profits have used to great effect.

They leverage social media

Peer to peer campaigns rely on your supporters calling on their network of friends, family and colleagues, making them a match made in heaven for social media. From asking for donations, to sharing updates of their progress, there’s plenty of opportunities for participants to post to their various accounts, not only raising you more money but also exposing your charity to a large and engaged audience. Considering the average Facebook user has 338 friends, the ‘sharability’ of P2P campaigns makes them particularly powerful.

They raise a lot of fundraising $$ if done right!

One of the biggest advantages of a P2P campaign is how much the best campaigns can raise. Because your supporters are actively involving their friends and family on your behalf, campaigns can quickly go viral, delivering a strong ROI in terms of both time and money. FrontStream’s powerful Peer-to-Peer platform makes managing your P2P campaign easier than ever before, letting you create an entirely white-label, customisable journey, manage registrations, and accept online donations with ease.

If you’d like to find out more about P2P campaigns and how you can use them to take your fundraising to the next level, get in touch with one of our experts on info@frontstream.com.au or by calling 1300 330 118.