Leukaemia & Blood Cancer New Zealand
Taking great steps to raise funds in New Zealand
Leukaemia & Blood Cancer New Zealand (LBC) don’t receive government funding and so rely on fundraising from events like the Firefighter Sky Tower Stair Challenge. We work with LBC to ensure they can get more out of this very successful campaign.
2015 marks the 11th year of The Firefighter Sky Tower Stair Challenge in Auckland, New Zealand. This giddying endurance event is open to firefighters exclusively and is a team challenge raising funds for Leukaemia & Blood Cancer New Zealand (LBC).
The Firefighter Sky Tower Stair Challenge has grown over the years to attract 750 participants in 2015. The event has managed to boost awareness as well as much needed funds for LBC, making it an iconic event recognised around the country and overseas.
Firefighters from every corner of New Zealand Australia and the USA, take on the climb, competing in a race up 51 flights, totaling 1,103 steps while wearing a full 25kg fire-fighting kit.
The firefighters train hard prior to the Firefighter Sky Tower Stair Challenge collecting as many sponsors as possible within their communities knowing that each dollar will go to help people with Leukaemia & Blood Cancers, as fundraising totals increase year on year. In 2013 close to $489,000 was raised, in 2014 raised over $915,000 was raised, and in 2015 more than $1million has been collected.
A step further with FrontStream
Only a limited number of firefighters can register for the Sky Tower Stair Challenge and hence the event fills up within minutes! FrontStream ensures that the number of registrations does not exceed the maximum. We have also set up a pre-registration function open to a select number of top fundraisers from previous years that is easily managed by LBC.
Mobile Donations have increased from $98k in 2014 to $186k in 2015, almost double the mobile donations raised in 2014 and 18% of the overall event total. Mobile App downloads doubled in 2015 when compared to 2014.
This is an excellent example of donor engagement, since the number of participants in the event is fixed, however the dollars raised increases year on year. We salute the super fundraising firefighters and the ingenuity of Leukaemia and Blood Cancer New Zealand.
Working in partnership makes the difference and it’s nice to know that LBC are of the same opinion,
It’s a pleasure to work with FrontStream. The FrontStream team are dedicated to ensuring our online fundraising runs seamlessly and provide innovative and practical solutions to ensure we achieve our goals and maximise revenue for our events. We’ve been really impressed with their dedication and responsiveness,” Georgie Hackett Communications and Fundraising Manager, Leukaemia & Blood Cancer New Zealand.
We look forward to another groundbreaking year for 2016’s Sky Tower Stair Challenge raising funds for LBC and Kiwi’s in need.
FrontStream offers a fully integrated platform to maximise your online fundraising.